how it started
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how it started ✳︎
I started my career in fashion design before founding my own accessories brand, which I led for nearly a decade. During that time, I developed original collections, collaborated with other brands, and actively engaged with creative economy initiatives.
After moving to Lisbon, I felt the need to expand my skill set and explore new ways of building. This led me to study web development in 2023.
In the same year, I joined Critical TechWorks, but I soon realized my attention was consistently gravitating toward the design team. I became deeply curious about the thinking behind design decisions, and that curiosity made my next step clear: it was time to transition, this time into a field that felt closer to where I truly belonged, design.
Working with AI
I’ve been exploring how AI can be integrated into digital experiences in a way that remains intuitive, transparent, and human-centered.
My experience includes working with tools such as OpenAI, Vercel, Gemini, Claude, and Perplexity, both as creative support and as part of product exploration.
I also contributed to the course Design Patterns for Human-Centered AI Experiences, led by Christian Kuhn, where I supported the development of learning materials and designed interactive exercises in Miro.
This experience introduced me to the fundamentals of AI-driven interactions and agent-based systems — and reinforced my interest in designing AI experiences that are understandable, usable, and aligned with real human needs.