Adobe: Creative Key Visuals for Photoshop, Creative Cloud and Illustrator

Three Creative Territories

The KV exploration was developed across three distinct visual territories: Yummy Gummy, Cyber and Absurd Worlds.

Each direction approached the campaign from a different perspective — from tactile, playful and colourful compositions, to futuristic digital aesthetics and surreal, unexpected worlds. The goal was to explore how different visual languages could translate the same creative idea into distinctive campaign imagery.

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Cyber 19.png
Cyber 22.png
Cyber 23.png
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KV made with Adobe Firefly for the DIWALI - The traditional Hindu festival of lights.

Another option exploring different elements connected to fire and light.

My role

I was involved in selecting new imagery for the Adobe library and developing these key visuals across the different creative territories. I worked on the composition of each KV according to its specific theme, while ensuring consistency with Adobe’s visual and brand guidelines.

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Rabisco Market