A visual concept developed in response to a creative brief for SOVA, a women’s hormonal health brand.

The challenge was to create an engaging visual direction for an Instagram carousel, translating the brand’s message into a distinctive and contemporary visual language.

I explored the concept through visual research, art direction, color, composition and image-making, developing a cohesive series of visuals designed to work together as a social media experience.

I was supposed to deliver a carrousel for instagram and 3/4 pages of an E-book.
Context: This project was created as part of SOVA’s recruitment process and was not commissioned client work. I received permission from the SOVA team to share the work publicly.